Crafting the New Immersive Experience with the LAB at Rockwell Group

SEGD’s Xlab returned to New York City this month with a focus on “Experiences in the Era of Disruption,” a showcase of how disruption impacts experiential graphic design and how people interact with places and spaces. A pivotal presentation by Inessah Selditz, creative director of the LAB at Rockwell Group (a 10 year-old experimental studio of…

The C-Suite: Erich Joachimsthaler, Founder & CEO of Vivaldi

As a consultant, entrepreneur, academic, researcher, author, as well as founder and CEO of the global branding strategy firm Vivaldi, Erich Joachmisthaler is one of the leading voices in branding. Vivaldi’s innovative online series, “Press Play on Platforms,” challenges brands to reposition their business models in order to maintain a competitive advantage — the most recent…

The C-Suite: Erich Joachimsthaler, Founder & CEO of Vivaldi Partners

As a consultant, entrepreneur, academic, researcher, author, as well as founder and CEO of the global branding strategy firm Vivaldi Partners, Erich Joachmisthaler is one of the leading voices in branding. Vivaldi Partners’ innovative online series, “Press Play on Platforms,” challenges brands to reposition their business models in order to maintain a competitive advantage —…

What Does Effective Employer Branding Need to Do?

According to a study recently conducted by Manpower Group, 40% of employers worldwide report difficulty filling jobs – the highest proportion since 2007. This fact is a blinding glimpse of the obvious for nearly any company trying to find top-notch talent in today’s near-zero unemployment economy. Employer branding needs to work hard to attract the best talent…

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